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It is the most frightful time of the year in all worlds.
Same as the previous type of content, this was done mainly to convey all specific and "may-have-missed" types of info that some customers will always miss due to their chores.
Added more specific lore-based information and conveyed the long read in a more simplistic and easy-to-memorize format. Customers were anticipated the days before the actual start of sales, which later caused a spike in profits.